The township of Puebla was gazetted. The area of the town was bounded by the Surf Coast Highway, Bell Street, The Esplanade and Anderson Street.
On 14 September 1886, at Henry Bannister’s Auction House, the second Crown Land Sales occurred where Harry Rudd bought an allotment and built a house/shack three weeks later. On 16 February 1888 the first leased bathing box was registered to Harry Rudd, though James Follett had a bathing box on Fisherman’s beach a year or two earlier. James erected it for his guests at the accommodation ‘Ocean View’. The Lands Department had not approved the bathing box.