In 2015 the Geelong Advertiser reported that the surf industry employs one in four full-time Surf Coast workers and generates more than $330 million in output a year.

That the surfing industry directly employed 1500 people — more than 500 up on the next biggest employer, construction — and splashed $82.2 million on wages a year. Torquay boasts one of the most intensive clusters of surf businesses in the world, centred around Surf City and Baines Cresent. This is complemented by the many small and home based surf businesses, across the Shire which contribute substantially to the local surf industry supply chain.

Torquay is also home to Rip Curl headquarters which started 50 years ago. It was also home up until recently, to Quiksilver headquarters. It is where these iconic brands first started their epic commercial journey.